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Each business group targets distinct consumers, customers and markets in order to increase strategic focus and operational excellence. San Miguel Food and Beverage Consists of three business groups: San Miguel Food Group, San Miguel Brewery Inc. Oil Refining & Marketing (Petron Corporation)ġ. This served as a stepping stone for SMC as theyĬontinue to strive for success through continuously diversifying their business with different industries.
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They first began on focusing in the beverage industry in 1890 as a single brewery in the Philippines under La Fabrica de Cerveza de San Miguel and eventually become one of the best-selling beers in the region and among the top beer brands in the world.
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With this, San Miguel Corporation is considered one of the corporations who has a Very High Levels of Diversification and obviously Unrelatedly Diversified since business units or subsidiaries under the said corporation are not closely related. San Miguel Corporation is one of the Philippines’ largest and most diversified conglomerates, with revenues that accounted for about 5.9% of the country’s GDP in 2018, through its highly integrated operations in food and beverages, packaging, fuel, and oil, power, and infrastructure. San Miguel’s manufacturing started with the operations extend beyond its home market to Hong Kong, China, Indonesia, Vietnam, Thailand, Malaysia and Australia and its products are exported to 60 markets around the world. Its flagship product, San Miguel Beer, is one of the largest selling beers. It is the Philippines’ largest corporation in terms of revenue, with over 24,000 employees in over 100 major facilities throughout the Asia-Pacific region. San Miguel Corporation is a Filipino multinational publicly listed conglomerate holding company. "At PROSYNC, we strive to make our clients’ business better," Aceron said.BOM 33 CORPORATE LEVEL STRATEGY: SAN MIGUEL CORPORATION The company also has the capability to tailor-fit solutions to address a client’s specific needs. PROSYNC offers Customer Service, Finance and Accounting, end-to-end Sales Order Management, Procurement Support Services, Loyalty Card Operations, Human Resources, Payroll, Training and Quality Management, and Workforce Management. It’s looking to expand further and grow its client base. With years of experience servicing various San Miguel businesses, PROSYNC now counts among its external clients one of the world’s best low-cost airlines, a leading HMO company in the Philippines and one of the best hospitals in the country.Īt present, PROSYNC has over 700 team members across three delivery centers in Ortigas, Eastwood and Iloilo. Similarly, PROSYNC has endeavored to grow its business, transforming into a full-fledged BPO company and expanding its clientele and services. Over the past eight years, San Miguel has been diversifying to industries that are key to the country’s development. In addition, we are also backed up by SMITS, the IT Company of San Miguel this means we have access to technology solutions that will enhance the delivery of our services," Aceron said. We are not just a service provider, but a reliable and trusted business partner. "PROSYNC takes pride in being part of the San Miguel Family.
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This same culture is very much present at PROSYNC, which was established as the San Miguel Group’s contact center in 2006, handling customer inquiries for various SMC businesses. Malasakit is a value that has long been ingrained in San Miguel culture. We make sure that we delight our clients by exceeding their expectations through the services that we provide," she added. We incorporate that sense of affinity, familiarity, and loyalty to our services. "At PROSYNC, we embrace the culture of malasakit. At times, it can be challenging because culturally, Filipinos have a different way of approaching customers or resolving problems," said Zandra Aceron, PROSYNC SMG Contact Center Program Manager.Īceron explains that Filipinos tend to have a more personable and familial way of servicing clients. "Various international BPOs train their teams to follow Western culture and practices. (PROSYNC), the BPO company of conglomerate San Miguel Corporation, has been growing its clientele by delivering services with a uniquely Filipino touch. Metro Manila (CNN Philippines) - As the business process outsourcing (BPO) industry continues to boom in the Philippines, many global players have established a strong presence in the country.ĭespite the increasingly competitive BPO space, one Filipino company is steadily carving its own niche.